The Gaming Giant Recruits Popular Battle Royale Lead to Boost Challenged Action Game Project Ethos

The renowned publisher has secured a seasoned producer from Respawn Entertainment to direct the development team at 31st Union, which is currently working on the upcoming over-the-shoulder action-packed title known as this innovative game.

Leadership Transition Follows Mixed Response

The new appointee assumes the role of studio head at 31st Union following the departure of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to the game's underwhelming initial reveal last autumn.

On Wednesday, the company's top executive a key figure informed employees about this strategic move through an official communication, which stressed that playtesting had shown the need for a distinct game identity.

Ismailer expressed that the team is now refining the project with a renewed vision, aiming to satisfy gamer demands.

Trend of Key Recruitment

The news mirrors a comparable action taken by 2K Games in the summer, when they brought on Rod Fergusson from Blizzard to contribute to the BioShock studio Cloud Chamber.

Below is the full text from the president's announcement:

Hello Everyone—

I know you all just finished your meeting - I trust you’re as enthusiastic as I am with the recent updates. Previously I sent you all a update, I mentioned the following: “I am confident in this group. You all are some of the most motivated and creative creators we have had the pleasure to collaborate with - and we’re eager for that relationship to continue.”

With your dedication and adaptability, particularly over the last year, you repeatedly show that.

The gamer responses from last fall’s the game demo was informative. It validated the promise of a roguelike shooter but made clear we still had refinements needed. It uncovered the necessity for a clearer brand.

It’s been inspiring to see how far you’ve progressed. You took the criticism to heart and revamped Project ETHOS with a revitalized vision - one that’s ready to achieve its promise to our players.

The belief in Project ETHOS grows every day. To advance the incredible advancement you’ve made, It is a pleasure to announce Ben Brinkman as the new Lead of the team. After a period of discussions, he starts with us on Monday, October 20.

His guidance and expertise in the PVP shooter field is extensive, having spent the last 15 years creating and overseeing some of the most popular franchises in gaming, for example the acclaimed shooter, and lately, Apex Legends.

Let’s together in welcoming Ben soon. We are all looking forward to keep observing the progress of the game in the weeks to follow.

The President

Experience of the Incoming Head

The appointee currently holds the position of executive producer and head of production at the renowned studio for their flagship title. Brinkman earlier worked at major gaming companies in multiple development positions on the Call of Duty series, and, prior to that, had stints at 2K and Electronic Arts.

Game Information and Concept

The upcoming game was unveiled in October 2024 in conjunction with a public demo. Initially, 31st Union presented the game as a "no-cost, 3rd-person roguelike hero shooter and an exciting advancement on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to suit your personal playstyle," the game's pitch explains. "Challenge the opponents with unique powers, risks, and tests that evolve every session. Will you leave securely with your valuable rewards? Or take a risk, put it on the line, and trust your group can achieve the highest spot? The choice is in your hands."

The game does not have an announced launch window or consoles, but enthusiasts can anticipate additional details as creation advances.

Christina Cox
Christina Cox

A tech journalist and gaming enthusiast with over a decade of experience covering industry trends and community events.